When a Making It Rain campaign is first launched, your ads are active and you are in a position to receive leads.
That being said, it is not uncommon for things to be slow for the first week or so (sometimes longer). With any advertising campaign, results ebb and flow from week to week and month to month. Additionally, for the first part of the campaign, we are extra conservative with how we set "bids".
With any Pay Per Click campaign, you also have the option to put a "maximum" on how much you are willing to bid for a click. To best optimize campaigns, we do this and we start off low. This isn't to hinder the campaigns in any way but to try and make sure we get our Agents the most bang for their buck.
A good analogy here would be giving someone $100 to go buy steaks VS giving that same person $100 to go buy steak but telling them not to spend more than $10 per steak. When you put a limit on the cost per steak, you can guarantee they aren't going to buy 1 steak for $100.
When we first launch campaigns, we start this bid off low and work it up in order to try and get Agents the best possible cost per lead.