With a lot of lead generation website (kvCORE included), you can adjust your website settings so that a phone number is required when someone registers.
While this is possible, it's not something we recommend if maximum number of leads if your goal. Based on testing, requiring a lead to enter their phone number can reduce the number of leads you receive increase your cost per lead.
To mandate leads to leave a phone number when they register on your kvCORE website please follow these easy steps.
1. In your kvCORE system go to the "Web/IDX" tab.
2. In the middle of the screen will be a blue "Edit Settings" button. Click it.
3. Scroll down to the approximately 8th setting, "Mandate Number". Switch it from No to Yes.
4. Make sure you hit the blue "save" button.
Here are the simple 4 steps in a video tutorial
Ultimately, when someone clicks on your ad, they are looking to be able to view homes. Immediately requiring an email and phone number will push some people away.
For example, would you ever go to a car dealership that required your social security number to even browse what cars they had? Probably not. The ones that do provide that information are probably more serious but how many people do you push away in the short term by doing this?
Lastly, when requiring a phone number, you leave yourself open to people providing fake information just to get past the registration.